is a key element of every marketing program. To drive sales growth, the communications
program must generate sales leads. First, company positioning,
product differentiation and market segmentation strategies are
developed, consistent with overall goals.
Then, sales leads are developed by communicating
the benefits and value proposition of the new hardware, software, or service to targeted
customers. This is done through Web site content and information architecture,
success stories, application notes,
and advertising. DCP Marketing Services LLC can take care of the
entire process or any of the individual elements.